Detail view
Paid Media
Meta + Google · spend, customers, and what they’re actually worth ·
Attribution, three ways
Same spend. Three different stories.
The gap between what platforms claim and what actually retains is where most paid budgets die.
Platform-reported
$0
0.00x ROAS
What Meta + Google self-report. Inflated; double-counts cross-channel attribution.
Shopify last-click
$0
0.00x ROAS
What Shopify credits to paid. Conservative; misses view-through and assist.
Retained 90-day
$0
0.00x ROAS
Revenue from customers acquired in this period, over their first 90 days. The truth.
01
Where the money goes
Meta vs Google, side by side
Per-channel breakdown
02
The trajectory
Spend is climbing. Are returns climbing with it?
Spend vs retained ROAS
Full FY · all weeks
Spend has eased from $32.4K in W13 to $17.6K in W20. Retained ROAS moved 0.00x → 0.00x. Each new dollar of spend buys more durable revenue.
03
What’s working, what’s not
Campaigns, creatives, and audience hygiene
Campaigns this period
No campaign data for this period yet — first run of /api/cron/weekly-paid will populate this.
Creative performance · Meta
Top performers ·
No creative data for this period yet — first run of /api/cron/weekly-paid will populate this.
Audience overlap (Meta)
No audience-overlap pairs detected — at least two same-kind audiences (e.g. two Lookalikes, two Retargeting) are needed for a pairing.