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Acquisition & Efficiency
New-customer performance, cost efficiency, and conversion.
No data for this period.
New Customers × Sessions × AOV
Bars = new customers (left axis). Dotted line = sessions (right axis). Solid line = AOV (right axis). Hover a week to see CPA and LTV alongside the core metrics.
New CustomersSessionsAOV
LTV by Acquisition Cohort
Each row is a group of new customers by the month they first purchased. Customers = cohort size. NCPA = weighted net cost per new customer (ad spend ÷ new customers). 1st Order = avg first-order AOV. M0–M11 = cumulative revenue per customer at each month after acquisition. M-cells compare each cohort to the median of their column — green = outperforming peer cohorts, orange = underperforming. — = still too early to measure.
LTV cohort data loading
The rolling 1-year LTV backfill is still populating cohorts for FY2026. Check back after the next scheduled run.
Weekly Efficiency Breakdown
| Week | Sessions | Orders | CVR | New Customers | LTV (1-yr) | AOV |
|---|---|---|---|---|---|---|
| W13 | 41,893 | 5,218 | 3.99% | 918 | — | $54.44 |
| W14 | 32,897 | 5,853 | 4.35% | 846 | — | $55.95 |
| W15 | 37,794 | 5,961 | 4.50% | 896 | — | $55.09 |
| W16 | 56,798 | 6,254 | 4.42% | 918 | — | $54.97 |
| W17 | 72,312 | 5,926 | 4.51% | 881 | — | $56.68 |
| W18 | 70,625 | 6,435 | 4.23% | 898 | — | $59.46 |
| W19 | 68,843 | 6,601 | 4.25% | 885 | — | $57.81 |
| W20 | 75,605 | 5,821 | 4.71% | 904 | — | $59.91 |